Photo Credit: Eden Graham (@jpg.eden)
By Alissa Arunarsirakul // July 8, 2022
You heard it here first… Devon Cole is the next big thing for women empowerment in music. The Toronto-based newcomer has truly mastered the art of crafting alternative pop bangers that can’t be overlooked. After garnering over 40 million views on TikToks teasing her new single, Cole is finally ready to let the world relish the sonic gift that is “W.I.T.C.H.”
On “W.I.T.C.H.,” Devon Cole shared,
“To me, ‘W.I.T.C.H.’ is a song that reclaims the witch as a symbol of women’s resistance. It celebrates women’s strength, autonomy, and rebellion – traits that contradict the patriarchal idea of what a woman should be and how she should behave.”
Absolutely drenched in the most eclectic instrumentals, “W.I.T.C.H.” embodies Cole’s inner self that’s desperate to escape and dance along. Coincidentally released shortly after a massive setback for the United States’ abortion rights, “W.I.T.C.H” ridicules those who are against women having a say in their own lives. If you share Cole’s sentiment in supporting women’s rights, we encourage you to blast “W.I.T.C.H.” everywhere you go.
“Some say that witches were the original resistance fighters, healers, abortionists, and there was and is a great deal of paranoia around that. This song is basically poking fun at the idea that a woman in control of herself – her body, her sexuality, her beliefs – is such a scary thing.”