Dean Mitchell Is Fiercely Independent in Debut “Hold Me Down”

Photo Credit: Alex Free (@alexfree_hii)

By Alissa Arunarsirakul // June 24, 2022

A queer Mexican-American songstress ready to take on the alternative pop world, Dean Mitchell is the latest talent you need on your radar immediately. Inspired by quite literally every genre of music known to exist, Mitchell frequently lets the music take her where it wants to go. Finally making her grand entrance, Mitchell leaves us absolutely stunned with her infectious debut single, “Hold Me Down.”

For those of you who won’t settle for anything less than you deserve, Mitchell invites you to embrace your independence with “Hold Me Down.” Not only is this an impeccable debut single, but it’s also Mitchell’s way of introducing her unapologetic self to us. With Mitchell’s sultry vocals and ethereal production by Lost Boy, “Hold Me Down” gets us pumped for what else this Bay Area native has up her sleeve. 

On “Hold Me Down,” 

“This one is for all the fiercely independent girlies who love hard in relationships but have been betrayed before… We’re just waiting for the right one to come along and prove they’re worth settling down for. Can you hold me down?”


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Charlie Houston’s “Comfortable” Is an Ode to Life and Death

Photo Credit: Zachary Hertzman (@zacharyhertzman)

By Alissa Arunarsirakul // June 24, 2022

With her recent glistening feature on an ODESZA track, Charlie Houston is bound to have a fantastic 2022. The 22-year-old has created her own version of R&B-inspired pop that is incredibly relatable for listeners of all ages. If you haven’t already, we invite you to indulge in Houston’s stripped down new single, “Comfortable.”

What we’d describe as minimalist bedroom pop, “Comfortable” is made of moody rhythm guitars and charming keys that pair well with Houston’s soothing vocals. Houston isn’t the first person to fear death by any means, but she’s the only artist we know of who’s managed to present this juxtaposition of life and death so perfectly. The biggest takeaway from this utterly stunning cut is to live life in whichever way you choose so long as you can look back with content.

On “Comfortable,” Charlie Houston explained,

“‘Comfortable’ is about my anxiety toward the idea of dying. The fact that one day everything just stops and you no longer exist doesn’t seem possible to me. I wrote the song about how this fear causes me to feel pressure to live the best life possible, but then the anxiety of dying gives me is also so crippling at times that I don’t want to do anything and then I feel like I’m failing at living the best life.”


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ROSIE Learns to Love Her Body in “Something I Hate” 

Photo Credit: Ragan Henderson (@raganhenderson)

By Alissa Arunarsirakul // June 24, 2022

ROSIE is the 22-year-old from New York living life as purely and authentically as she can. The stunning songstress prides herself on using no filters and makeup to inspire others to feel confident in their own skin every day. Now back with a deeply intimate track, ROSIE has unveiled her poignant new single, “Something I Hate.”

After years of working through body dysmorphia and eating disorders, ROSIE has finally shed light on what the taxing journey has been like in “Something I Hate.” The therapeutic acoustics paired with ROSIE’s vulnerable vocals paint a serene picture of what self acceptance looks like. More than anything, “Something I Hate” is a gorgeous ballad that pulls on our heartstrings and reminds us of the beauty within each and every one of us.

On “Something I Hate,” ROSIE shared,

“Creating ‘Something I Hate’ was such a painful yet cathartic experience for me. I’ve always tried to write about what scares me, but speaking on such deep-rooted insecurities such as body dysmorphia and eating disorders was truly terrifying. I hope this song reaches every single person who needs to hear it and that it helps to heal others the way creating it has healed me.”


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merci, mercy’s “Black Cloud” Is the Best of Introspective Alt Pop

Photo Credit: Jess Gleeson (@jessgleeson)

By Alissa Arunarsirakul // June 23, 2022

This isn’t the first time we’ve covered merci, mercy, and it certainly won’t be the last. The Sydney-based songstress has always blown us away with her unique brand of alternative pop, and it’s about time she does the same for you. Now adding another fantastic track to her repertoire, merci, mercy has unveiled her uplifting new single, “Black Cloud.”

On “Black Cloud,” merci, mercy explained,

“‘Black Cloud’ is about my mental health taking a toll on my relationship. I’m unable to experience the simple joys of life with my partner because I’m consumed by a black cloud. I am the type of person that needs to know it will work out or else I won’t bother to try.”

If you’ve ever felt like you’ve stood in the way of your own happiness, “Black Cloud” would be the perfect soundtrack for your daily affirmations. With a tendency to contrast moody lyricism with cheerful instrumentals, merci, mercy always manages to draw listeners in with ease. Leaving us with a gorgeous grand piano decrescendo, “Black Cloud” has us pondering for a moment about how merci, mercy just may be one of our favorite artists of 2022.

“This song shows that I am working on myself to make the relationship successful, despite being wrapped in a black cloud. I’m willing to do the work because of how much I love this person; life would be a tragedy if I didn’t at least try.”


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renforshort Rediscovers Herself in “i miss myself”

Photo Credit: Luke Fenstemaker (@lukefenstemaker)

By Alissa Arunarsirakul // June 23, 2022

You may recognize renforshort from her recent single with Blink-182’s Travis Barker, but little do you know that she has plenty more alternative pop cuts under her belt. Born and raised in Toronto, renforshort has been garnering significant attention lately with festival performances and continental tours slated for this year. If you’re itching to hear the best of alternative pop nowadays, renforshort’s emotive new single, “i miss myself” should be next on your playlist. 

There’s something incredibly special about renforshort’s signature sound, and “i miss myself” certainly reinforces that notion. With a soothing rhythm guitar as the foundation, “i miss myself” also highlights renforshort’s charming vocals. As the 20-year-old rediscovers herself, this cinematic track reminds us to stay true to who we are–no matter the circumstances.

On “i miss myself,” renforshort reflected,

“’i miss myself’ is about feeling like you need to be all these other people, until eventually you don’t know who you are anymore. I wanted the song to feel like when you’re having a conversation and trying to stay calm, until you finally can’t hold back anymore and everything just explodes.”


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Kevin Holliday’s “Out of Me” Is Equal Parts Funky and Soulful

Photo Credit: Jack Kelly (@jackkellydp)

By Alissa Arunarsirakul // June 22, 2022

A Brooklyn native, Kevin Holliday can’t be contained within just one genre because he really does invite his music to take him wherever it wants to go. Inspired by the likes of Prince and Pharrell Williams, this rising mastermind has taken full advantage of every lockdown period by crafting precious tracks without distractions. To introduce you to his genre-bending sensibilities, Holliday will win you over with his orgasmic new single, “Out of Me.”

Written about being in a long distance relationship during a seemingly never ending pandemic, “Out of Me” hears Holliday’s sultry vocals against the funkiest guitar plucks. Not only is “Out of Me” equal parts funky and soulful, but it’s also the perfect exhibit of what Holliday’s sonic fusion can achieve. Even if you’ve never lived thousands of miles away from your significant other, “Out of Me” will make you feel like you have.

On “Out of Me,” Kevin Holliday explained,

“It was one of the most challenging and rewarding experiences I’ve ever had. We got so close, but all of our conversations were over Facetime. It was hard to decipher where reality started and ended. I unexpectedly learned a lot about myself during this time; how to set boundaries, what I was okay with and how to take another person’s well being into account.”


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Private Island Delivers Soothing Alternative Rock in “Don’t Worry”

Photo Credit: Cassidy Bliss Cooper (@cassidycoopercreative)

By Alissa Arunarsirakul // June 22, 2022

Alternative rock has taken on several shapes and forms over the past few decades, but one thing stands true: it’s a genre that has delivered us plenty of fantastic bands, including Private Island. This Southern Californian trio has been spoiling us with their inescapable guitar licks and top notch production for as long as we can remember, so it’s about time you familiarize yourself with these charming fellas. Ahead of their forthcoming EP, Private Island has unveiled their hazy new single, “Don’t Worry.”

Filled with memorable bass lines and delightful vocals, “Don’t Worry” is a stellar offering by Private Island. “Don’t Worry” hears Private Island expressing that they’ll always be around for anyone who may need them, which is all we can hope for in a good friend. After one listen of “Don’t Worry,” Private Island will certainly become a new favorite on your playlists. 


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mimi bay’s “helium cowgirl” Is a Melancholy Dream

By Alissa Arunarsirakul // June 22, 2022

It’s not every day we find Swedish singer-songwriters that absolutely sweep us off our feet, but mimi bay is today’s special discovery. With a pastel palette discography, bay oozes of dreamy melodies and luscious instrumentals like no one else. Now back with her first single of this year, bay is ready to break your heart with her poignant new single, “helium cowgirl.”

“helium cowgirl” is an utterly lush song about doing everything you can to convince someone to stay by your side. Between the hushed vocals and stunning piano arrangement, “helium cowgirl” really does make us feel like we’re floating aimlessly somewhere in the space time continuum. To top it off, the timeless music video treats us to a flawless performance of this delicate tune amongst silky curtains set in a decade well before ours.

On “helium cowgirl,” mimi bay shared,

“‘helium cowgirl’ is about trying and failing to keep someone around and realizing there’s nothing you can say or do to change their mind… Like gravity having no effect on helium.”


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Phangs Reclaims Pop Rock with “My Parents Love You”

By Alissa Arunarsirakul // June 22, 2022

Easily one of our favorite Nashville acts of all time, Phangs is stepping into his own as an alternative pop rock icon in the making. As a matter of fact, the last time we went to a Phangs show, we couldn’t get his infectious set out of our head for weeks. Now back with more rock sensibilities than ever before, Phangs bestows upon you his electrifying new single, “My Parents Love You.”

Trust us when we say “My Parents Love You” will transport you back to the ‘90s and ‘00s when the hottest ticket in town was pop rock bands. Realizing how much more difficult it’d be to part ways with someone who’s made a lasting impression on his friends and family, Phangs wavers between staying and leaving in “My Parents Love You.” More than anything, we’re ready to grab our Simple Plan tees from storage and sing our hearts out at Phangs’ upcoming tour.

On “My Parents Love You,” Phangs shared,

“My new song ‘My Parents Love You’ is out and it’s yours!! I wrote this song with Corey Mouch from 90’S KIDS and sent him a text with just the title line on January 24th and we wrote the whole thing the next day! I love this song and I hope you do too!”


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Verum Gets Brutally Honest in “Break Your Heart”

By Alissa Arunarsirakul // June 21, 2022

2021 was a pivotal year for Verum’s music career because of his viral TikToks, but there’s no doubt in our mind that 2022 will be even more monumental for the 30-year-old rapper. Although he’s now a proud family man living in Santa Barbara, Verum hasn’t lost his touch when it comes to crafting slick bars. As his first release of the year, Verum has released his delightfully playful new single, “Break Your Heart.”

On “Break Your Heart,” Verum shared,

“Losing you was hard… Watching you move on was even harder. All those new memories you were making with him, those were memories you were supposed to be making with me. And eventually I did grow up and I saw all the ways that I failed you… all the reasons you had to go. And I felt happy that you were happy. But before that, I made this.” 

If you just listen to the charming pianos and uplifting beats, “Break Your Heart” might sound like a happy-go-lucky tune, but there’s a darker meaning behind Verum’s clever lyricism. Rooted in heartbreak and bitterness, “Break Your Heart” is Verum’s way of recovering from a rough breakup. All that being said, we wouldn’t blame you if you suddenly feel the urge to send this song to your ex…

“Have you ever felt bitter after your ex moved on? Yeah, you see her; she’s got a new man and you try to do the ‘just friends’ thing and tell her that you’re happy for her, but what you really wanna say is… ‘When you tell him that you love him I just hope he break your heart!’”


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