SOFY Addresses Toxic Masculinity with “Lads! Lads! Lads!”

Photo Credit: Ben Bentley (@benbentleyphoto)

By Alissa Arunarsirakul // November 5, 2021

A few months ago, we were delighted to discover SOFY, a 24-year-old from Leicester ready to take over the indie pop world. Considering how YUNGBLUD and Sam Fender are fans of SOFY, we wouldn’t be surprised if you take a liking to her instantly. If you haven’t already, we invite you to familiarize yourself with SOFY by way of her cheeky new single, “Lads! Lads! Lads!”

Addressing toxic masculinity through tongue-in-cheek lyricism, “Lads! Lads! Lads!” has SOFY begging listeners to recognize how twisted our concept of masculinity is. Instrumentally, we’re treated to astounding brass and wacky electronics that complement SODY’s playful personality. By the end of “Lads! Lads! Lads!,” you’ll fully understand the dilemma with the phrase: “Boys will be boys.”

On “Lads! Lads! Lads!,” SOFY explained,

“‘Lads! Lads! Lads!’ was a totally off the cuff idea, inspired by a conversation I had with Robb and Amie (Gold Spectacles) after I showed them the ‘4 Lads in Jeans’ meme. The song brings to life some important messages about lad culture and toxic masculinity but in a light-hearted way with a bit more of a tongue-in-cheek delivery, using humor to call out problematic behaviors like catcalling. I’m really proud of the way we were able to weave the two together and it’s probably my favorite track on the whole project.”

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