By Alissa Arunarsirakul // May 28, 2021
It’s not every day we discover a hip hop artist that gets us hyped beyond disbelief, but trust us when we say Jae.Joven won’t disappoint. Based out of Portland, Jae.Joven lets himself experiment with avant-garde sonics and surprising elements, which is exactly what we respect so much about him. To introduce you to his undeniably slick flow, Jae.Joven is delivering his playful new single, “Sweet as Lemonade.”
Jae.Joven knows better than anybody that it’s ridiculously easy to get sucked into our daily grind, but “Sweet as Lemonade” reminds us that none of that matters if we’re not truly happy. With hints of hyper pop, “Sweet as Lemonade” offers enticing electronics and the breeziest bars that’ll make you wish you were at least decent at freestyling. If you haven’t already, we invite you to grab a refreshing beverage and vibe along to “Sweet as Lemonade” with us.
On “Sweet as Lemonade,” Jae.Joven explained,
“With the summer around the corner and my long to-do list only growing by the day, I really wanted to make something that just made me feel carefree and happy. Sometimes it’s easy to lose ourselves in our daily work and we forget to savor the present moment and that’s exactly what I was trying to capture with this song. I wanted to have this as a reminder that the work I’m doing now is pushing me closer to my goals and it’s a process to be enjoyed. I know a lot of people can relate to this, so I just hope it helps them as well.”