Gatlin Second Guesses Romance in “What If I Love You”

Photo Credit: Hannah Gray Hall (@thegrayhall)

By Alissa Arunarsirakul // April 8, 2021

From relocating to Los Angeles to planning the unveiling of her highly anticipated sophomore EP, Gatlin will certainly have an eventful 2021. A natural storyteller at heart, Gatlin studied songwriting in university, but she ultimately decided to take a leap and pursue the art full-time. For all of you indie pop lovers out there, Gatlin is spoiling you with her ethereal new single, “What If I Love You.”

On “What If I Love You,” Gatlin shared, 

“I wrote this song about a situation where I felt like I had found my ‘once in a lifetime’ love, but they didn’t feel that way about me. I wanted the production to feel more uplifting pop because even in the situation I was trying to always stay positive to mask the feeling of being rejected.”

Any hopeless romantic would argue that “What If I Love You” is an impeccable cut that cements Gatlin as a must-listen artist. “What If I Love” incorporates dazzling synths and confessional lyricism, which is exactly what we’re so obsessed with. Shot in Joshua Tree, the accompanying visual offers a carefree escape into Gatlin’s world of summer romance and better days.

“I did the ‘What If I Love You’ music video with Luke Harvey of Mossflower Productions. It had been a dream of mine to shoot at Joshua Tree since making the move to Los Angeles in the beginning of 2021. I wanted the visuals to feel like a fun escape to match the production and lyrics of the track. We shot using four different camera styles (35mm, 16mm, Super 8, and vintage TV) and then combined them all in a sort of ‘montage’ final video.”

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