By Alissa Arunarsirakul // April 6, 2021
After one listen, you’ll be shocked to discover that Unusual Demont only has a handful of singles to his name. Having grown up surrounded by conservative minds, Unusual Demont considered himself a “weirdo” who needed to explore cultural and musical nooks outside the norm. Now that he’s dabbled in a plethora of scenes, Unusual Demont is delivering astounding R&B with his sultry new single, “Purple.”
On “Purple,” Unusual Demont shared,
“‘Purple’ got its name due to me listening to ‘The Beautiful Ones’ by Prince a loooot during the time I made it. The producer – Elijah Cruz – was actually a friend of a friend and had no idea what kind of style I was into or looking for at the time so them sending *that* beat while I was on a Prince kick was damn near divine timing.”
If you’ve never been treated to the otherworldly stylings of Unusual Demont, “Purple” will surely blow your mind. Written about being in a relationship you know will come to a screeching halt, “Purple” has Unusual Demont sulking in the bittersweetness of this unwanted situation. With a ringing tone sample thrown into the mix, “Purple” introduces us to more alternative sonics Unusual Demont has hidden up his sleeve.
“The song itself is about being with someone and knowing they’re only sticking around to avoid hurting you. It’s a bittersweet experience cause even though it hurts, you still have them around. But in the same way, letting them go is just as bittersweet. I’m excited to put out ‘Purple’ because it holds a lot of the more alternative elements I hope to present as an artist from this point forward.”
The Hidden Hits 