By Alissa Arunarsirakul // January 29, 2021
Growing up in Kenya, emawk would’ve never guessed he’d be making music for thousands of listeners today. What’s so special about emawk is his humility because up until recently, he hadn’t realized just how many people truly anticipate his incredible releases. To kick off 2021 in the best way, emawk is delivering not one, but two vibey new singles: “HIGHROAD” and “BEADS.”
On “HIGHROAD” and “BEADS,” emawk reflected,
“My favorite thing about both ‘HIGHROAD’ and ‘BEADS’ is that neither one of them started off with me overthinking, and neither one of them was about spending forever looking for the right words. While I’m proud of the lyrics and the time I took to write them, it was one of the few times where writing was mostly about the vibe, as cheesy as that might sound.
While most songwriters focus heavily on developing deep lyricism, emawk took a different route and let the words pour out of him naturally for “HIGHROAD” and “BEADS.” If you haven’t already heard emawk’s vocals, we’ll warn you now that this East Coaster has one of the most captivating and comforting voices we’ve discovered yet. To top it off, the “HIGHROAD” visual gives us a taste of the brisk city life New York has to offer as emawk and company dance on damp rooftops.
NY producer Zach Ezzy sent me the instrumental for ‘HIGHROAD’ and I just vibed with it. I made the instrumental for ‘BEADS’ and just vibed with it. Hopefully that comes across and hopefully whoever listens can vibe with it as well.”