Photo Credit: Mariah Hamilton (@goodgirlnoproblem)
By Alissa Arunarsirakul // August 10, 2020
Watch out for Alex Porat… because she’s holding absolutely nothing back. The Toronto songstress has always managed to impress us with her lighthearted pop, but more recently she’s been completely knocking our socks off. With a charming personality like no other, Porat is treating us to a gorgeous new single, “never say ily again.”
On “never say ily again,” Alex Porat reflected,
“It felt like the right thing to pair this sad feeling with a fun upbeat song. I usually use humor to cope with pain and sadness, so it felt very real the way the track is the opposite of what I’m trying to say. I’m a dramatic person at times especially when it feels like the end of the world so this song is a great reminder that any negative feelings that I’ve felt in the past are temporary and they do go away. What’s life without a couple ups and downs, you know?”
Opening with bouncy electronics, “never say ily again,” captivates us instantly. As Porat shrugs off a past relationship, she reminds us that life is always full of ups and downs, and it’s up to us to make the best of every situation. The colorful visual, directed by Iris Kim, is filmed with a fish-eye lens that captures Porat in all her glory.
On the stunning visual, Iris Kim shared,
“I wanted the ‘never say ily again’ music video to feel like a vibrant, fever dream for those who are beyond-over-it. We see Alex in this colorful world, whether she’s pouring maple syrup on a tall stack of waffles, pushing a grocery cart in an empty school parking lot, or dancing in a hilly park that can very much be compared to the rolling landscape of the Teletubbies, it’s very obvious she’s not taking life too seriously despite the personal content of her lyrics. Alex is living in an enhanced version of life because she’s realizing her worth and having fun while doing it.”