Photo Credit: Samuel Katz (@samueldavidkatz)
By Alissa Arunarsirakul // June 24, 2020
Seven souls were merged during their freshman year in college, marking the birth of the greatness that is Juice. The New York City-based band seamlessly fuses pop, R&B, rock, hip hop, and just about any other genre you can think of. After finding major success with their recent releases, Juice is blowing our minds once again with their electrifying new single, “Make Pretend.”
On “Make Pretend,” Juice shared,
“‘Make Pretend’ is an anxiety riddled daydream about the process of lost love. The narrative inside the character’s head swings quickly between sporadic confidence and optimism and an inability to deal with life outside of his bedroom.”
With alternative rock and pop punk roots, “Make Pretend” is a sonic gem we don’t deserve. The introspective track explores anxiety and loss as we’ve all experienced these troubling emotions. “Make Pretend” really does take us back to the better half of the 2000s when butterfly clips and denim were the talk of the town.
“From the start, the song took on the energy of the early 2000s alternative rock of our childhoods. You know, like 1994 Green Day meets 2004 Green Day.”